CIFL training
Email marketing / social media

May 23 and 24, 2019 - PARIS

 

Training aims:

Understand and master the challenges of e-mail marketing. Control the operational implementation of campaigns. Know how to evaluate the effectiveness of campaigns. Integrate e-mail marketing into the overall marketing policy. Ensure deliverability and manage mobile constraints.

Place of training : CIFL offices - 2nd floor of the Tour des Associations - 28, rue Saint Dominique - 75007 Paris
(Metro / RER C / Parking: Invalides)

 

This training is offered as part of the cross agreement between the Measurement Network and the CIFL.

 

Cost of the training: 650 € HT / pers

I'am interested)

PROGRAM :

• Recent developments in email marketing
• The email in acquisition
• The problem of source files
• The legal and ethical framework
• Email for loyalty and commercial activation
• Managing subscriptions and unsubscriptions
• Editorial techniques
• The implementation and deliverability of campaigns
• Measurement and analysis of results
• Best practices for email marketing
• Social networks, why, how ...